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May 14, 2008
EB Offers Integrated MSN Direct Service in Its Software Solution for Navigation Device Makers
Free for publication on May 14, 2008 at 10 am. (CEST)

MSN Direct location-based service is now supported as part of the EB street director navigation SDK and application. This means navigation device makers in need of a customizable white label navigation solution can now benefit from all the services offered by MSN Direct such as integrated traffic, fuel prices, weather, news, stock information, movie and local event information.

'We are very pleased that we can offer MSN Direct to our navigation OEM customers. The ability to get traffic updates and weather forecasts to find the cheapest gas stations or the theatre with your favourite movie are very compelling. My favourite is the ability to send addresses and business listings from Live Search Maps wirelessly to the navigation device in my car. Connected functionality is best when it feels like an integrated part of the user experience which is what I believe we have achieved', said Artur Seidel, EB's vice president and general manager automotive in North America.

EB is one of the world's leading pure white label navigation software suppliers. Its EB GUIDE Studio HMI development platform allows users to customize the HMI and business logic of the navigation application while the underlying EB navigation SDK provides world class navigation performance for consumer and automotive applications.

'Having MSN Direct integrated with EB street director offers an easy way for navigation device makers to take advantage of MSN Direct services in an integrated and customizable fashion. We worked closely with EB to ensure that our MSN Direct offering is fully supported including activation of the services as well as the support of the various MSN Direct features. A wide range of navigation device manufacturers now have an easy way to provide customers with a greatly enhanced experience', said Joe Coco, product unit manager of the MSN Direct initiative at Microsoft.

EB has effectively and intuitively integrated all the MSN Direct content providing a natural and seamless user experience. Information available to customers through MSN Direct includes: traffic incidents and flow, weather information and forecasts, stock quotes, emergency alerts, news and Send to GPS using Live Search Maps. In addition, content including gas prices, movie information, and local events is included with the convenient option of routing directly to these dynamic points-of-interest.

May 14, 2008

Martin Schleicher
Director, Products & Platforms
EB Automotive Software

FURTHER INFORMATION:

Torsten Engelhardt
Public Relations
EB Automotive Software
Tel. +49 9131 7701 7766

DISTRIBUTION:

International Automotive Press

EB, Elektrobit Corporation
EB creates advanced technology and turns it into enriching end-user experiences. EB is specialised in demanding embedded software and hardware solutions for wireless and automotive industries. The net sales for the year 2007 totalled MEUR 144.3. Elektrobit Corporation is listed on OMX Nordic Exchange Helsinki.