Strategic Guidelines
According to its strategy, EB continues to focus on two Business Segments – Automotive and Wireless. EB's objective is to be a leading provider
of solutions, products and services in its selected businesses. The most important shortterm objective is to increase the operating profit from previous year.
In Automotive Business Segment EB offers software products and R&D services for carmakers, car electronics suppliers and other suppliers to the automotive industry. The offering includes in-car infotainment solutions, such as navigation and human machine interfaces (HMI), as well as software for electronic control units (ECU) and driver assistance. By combining its software products and R&D services, EB is creating unique, customized solutions for the automotive industry. EB aims to develop its business model to become more software products driven, which will gradually make EB's net sales more directly dependent on car production volumes during the next few years. In the Automotive Business Segment the objective is to increase the net sales at least at the same pace with the automotive software market growth.
In the Wireless Business Segment EB offers products and product platforms for defense and public safety markets as well as for the industrial use, and product development services and customized solutions for wireless communications markets and for other companies needing wireless connectivity for their devices targeted for consumers or professional use. EB also offers its customers EB-designed devices by utilizing manufacturing partners. EB's offering to its customers and EB's competitiveness are based
on strong and broad expertise in radio technology, embedded software solutions, electronics, and product integration. In the Wireless Business
Segment the objective is to gradually increase the net sales during the next few years.
EB will continue its focused R&D investments in the Automotive and Wireless Business Segments. EB will further develop partnerships and identify M&A opportunities that will increase the company's competitiveness and broaden
the market opportunities.