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EB arware

Augmented reality for the automotive head up display

The development of an augmented reality head-up display (AR-HUD) requires a lot of know-how in different automotive fields. You need experience with HUD technology, driver assistance systems and data handling in order to generate an augmentation that perfectly fits to the current driving situation. Based on camera and radar data from the vehicle sensors, taking into account the vehicle dynamics data from the vehicle, and helped by digital map data and GPS positioning, the control unit calculates a model of the real exterior view from the driver’s perspective and can thus generate the augmentations at the correct visual point.

EB arware creates an augmented view of a car’s real-world environment on the HUD. It fuses sensor data to generate a model of the environment that is continually updated while predicting the movements of other road users as well as its own. With EB arware, you can augment navigation information on the road, for example, information on lane change or driving maneuvers. Or you can mark driving lanes and objects that can be visualized, for example, recognize and depict which vehicles have adaptive cruise control or display a warning message on the center lane.


Reduces driver distraction while building driver trust in the vehicle

An AR-HUD reduces driver distraction as drivers can simply focus on the field of view for information instead of looking at a range of instruments and panels. The software framework provides well-timed alerts that either caution or guide the driver, ensuring the driver is safe at all times. This offer of real-time information contributes to faster decision making while also helping to build driver trust in the vehicle.

Reuse saves money

AR software must be sensor agnostic. Cars come with multiple sensors and you want to be able to reuse these sensors rather than investing more money into procuring new ones. EB arware is sensor agnostic so you realize lower production costs. Not only can you reuse existing sensors but you can also leverage your existing ADAS and ECUs to create your AR-HUD.

Augmented reality and UI creation in one package

EB arware leverages EB GUIDE to visualize data. EB GUIDE is a highly configurable and customizable HMI development toolkit that can be used to create UI assets. This means you can avail one package for your development needs.

An immersive, cohesive user and brand experience

AR enables a more seamless, immersive user experience that you can take advantage of. Offer your customers a holistic HMI experience that transforms their driving experiences while capitalizing on creating outstanding branding for yourself.

Key features

  • Data acquisition, fusion and visualization
    Sensors in the car acquire and fuse data in real-time to generate an augmented view for head-up displays.
  • Movement prediction
    The software predicts the movement of other road users as well as its own vehicle.
  • Configurable and customizable visualization tool
    The combined HMI modeling tool comes with custom use cases, 2D and AR widgets, UI workflows, and adapter for vehicle-specific sensors.
  • Sensor and platform agnostic
    It is platform and sensor agnostic; integrates easily with your ADAS and interior ECUs leading to reduced development costs because of reuse.


HMI products and services


A powerful tool for intelligent multimodal HMI product development. EB GUIDE Studio lets you deliver the most advanced HMIs to your customers while staying on budget.

EB GUIDE Graphics Target Framework

Ensures that the powerful graphical interfaces you develop in EB GUIDE Studio render beautifully and are executed on your target in the vehicle.

EB GUIDE Speech Extension

Lets you design innovative speech dialogs while shortening development time for your HMI.

EB GUIDE Speech Target Framework

Interprets the speech dialog model on a user device, once you’ve developed it with our EB GUIDE Speech Extension.

EB GUIDE Plugins

When you need some extras to enhance EB GUIDE Studio or to use it with third-party tools, look to our list of plugins, or create your own widgets and plugins.

HMI Software Engineering Services

We support you in all phases of your HMI development.

Integration with other EB products and services


EB GUIDE is a state-of-the-art, multimodal development tool that helps you create stunning user interfaces across interaction modes.

EB Assist ADTF

EB Assist ADTF is a tool for the development, validation, visualization and test of driver assistance and automated driving features.

EB robinos

EB robinos is a comprehensive, hardware agnostic software solution for highly automated driving systems.

Software for the automotive industry