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Tech Day Agenda – Presentations and Workshops

Register now at to reserve your spot!

The Inn at St. John’s
44045 Five Mile Road
Plymouth, MI 48170

Registration and Breakfast: 8:30 – 9:00 AM

Welcome Message from Artur Seidel: 8:30 – 9:00 AM


Title: Adaptive AUTOSAR: Infrastructure Software for Advanced Driver Assistance – NEW!
Time: 9:15 – 9:45 AM
Presenter: Chris Thibeault (Sales Manager)
Abstract: Automated driving and “Car-to-X” systems, with their need for high-availability, fail-operational, and over-the-air update capabilities are stretching the abilities of today’s ECU infrastructure software. This presentation will discuss how Adaptive AUTOSAR, which introduces solutions that include the usage of file systems and a service-oriented architecture, can address tomorrow’s ECU software needs.
Title: HMI Development with Speech and 3D – Introducing New Features to EB GUIDE
Time: 9:45 – 10:15 AM
Presenter: Dan Henderlong (Senior Software Engineer)
Abstract: EB GUIDE is a reliable and easy-to-use HMI development toolchain. With its model-based approach it saves time and money during the entire HMI development process. Improvements to the speech dialog modeling and 3D rendering capabilities of the tool let individuals create consistent, multimodal user interfaces. Learn more about the latest EB GUIDE and how to use it to build a stellar user experience for every interaction mode.
Break: Demos & Coffee Break
Time: 10:15 – 10:45 AM
Title: Remote Diagnostics for the Connected Car
Time: 10:45 – 11:15 AM
Presenter: Sebastian Fräßdorf (Project Manager)
Abstract: Remote diagnostics are indispensable for future automotive services. Learn how EB’s remote-diagnostics solution collects, analyzes, and visualizes data. We’ll explain the prerequisites as well as the components and the architecture of our configurable software tool, which is based on standard protocols.
Title: Industrializing Software Build Processes – NEW!
Time: 11:15 – 11:45 AM
Presenter: Paul Kerchen (Senior Software Engineer)
Abstract: Software build systems are an important part of the software industrialization effort, but in practice they can run counter to the goals of that effort. As the build environment and daily development environment evolve, they can easily diverge from each other, which, in extreme cases, can lead to “sacred” build machines which cannot be easily replicated and yet are critical for creating “official” builds. This presentation will describe an approach to keeping the build environment and daily development environment in sync, using well-supported open source and/or low-cost COTS software.
Title: Multicore and Functional Safety; Solutions for New Challenges
Time: 1:30 – 2:00 PM
Presenters: Dheeraj Sharma (Senior Software Engineer) and Alexander Much (Head of Software Systems)
Abstract: The introduction of more and more complex in-vehicle software functions for areas such as autonomous driving has increased the need for computing power. However, as the total power consumption of Automotive ECUs is limited, the need to consolidate more software functions on fewer ECUs increases. To address these challenges, the trend is to move from single-core to multicore microcontrollers. In practice, this poses new and unique challenges, especially when striving to meet functional safety requirements.
Title: Secure Communication for Autonomous Driving Using Ethernet
Time: 2:00 – 2:30 PM
Presenter: Jared Combs (Software Engineer)
Abstract: Automotive Ethernet is a key technology for autonomous driving. There is no safety without security. Our expert will discuss EB’s multilevel security architecture and its implementation with AUTOSAR. This architecture introduces four levels of protection against malicious attacks to ensure availability, integrity, and confidentiality for automotive communication via Ethernet.
Break: Demos & Coffee Break
Time: 2:30 – 3:00 PM
Title: Addressing the Increasing Challenges and Complexity for Navigation Systems
Time: 3:00 – 3:30 PM
Presenter: Jeffery Ballmann (Project Manager)
Abstract: The time of monolithic navigation applications is over. Nowadays navigation must work with maps provided by different vendors for different markets, accommodate diverse third-party online content and service providers, as well as exchange information with external devices such as mobile phones. When it comes to autonomous driving, this becomes more challenging as the actuality of map data is crucial, and maps will be continuously verified and improved based on sensor data probes collected by connected vehicles. Dynamic map data will be accessed on demand and will be shared via electronic horizon with distributed ECUs, introducing a high demand for secure operation. Due to the increasing number of modules provided by different players, interoperability of services is a key factor for successful market introduction of autonomous driving technology. The automotive industry has identified the challenges and addresses these by forming cross-company consortia working on different aspects of autonomous driving systems. EB provides an overview of standardization activities targeting map data and services for autonomous driving, electronic horizon, and sensor data collection.
Closing: Closing Remarks
Time: 3:30 – 4:00 PM
Presenter: Artur Seidel


Title: From Detailed Analysis to KPIs – Gain System Control with EB RACE – NEW!
Time: 9:15 – 10:15 AM, Repeated 10:45 – 11:45 AM
Hosts: Sebastian König (Architect) and Robert LaVoie (Software Engineer)
Abstract: Analyzing and monitoring complex automotive software systems can be challenging, but keeping track of the overall quality level with meaningful metrics becomes easy with EB RACE. EB RACE provides an environment to assess the state of a system based on runtime information, and EB RACE scripting is a convenient, powerful instrument for both ad-hoc and automated analysis. Learn what’s possible and take back control!
Title: HMI Speech Development – Extend Your HMI with EB GUIDE 6 – NEW!
Time: 1:30 – 2:30 PM, Repeated 3:00 – 4:00 PM
Hosts: Dan Henderlong (Senior Software Engineer) and Kevin Zmijewski (Software Engineer)
Abstract: EB GUIDE—the Graphical User Interface Development Environment—is used for rapid prototyping and productionlevel human machine interface (HMI) projects. This workshop will use the latest version of EB GUIDE 6 to create a project from the ground up, to familiarize you with its user interface. Then we will take a look at using EB GUIDE’s Speech Extension, using commands and prompts to allow the user to develop hands-free features that are important in today’s complex infotainment platforms. Join us and experience the new-and-improved tool that has been instrumental in HMI development around the world.

Software for the automotive industry