Join experts from EB Automotive, NVIDIA, and San Diego State University for a pointed panel discussion: “Marketing in the Age of New Mobility.” Manuela Papadopol, Director of Global Marketing at EB Automotive, will co-lead a discussion of how new mobility concepts such as autonomous driving and car-sharing impact culture, driving behavior, and, especially, automaker marketing. How will increasing mobility force automakers to adjust tactics? How might dealership service models extend automaker marketing reach?
Could dealerships become the Genius Bars (à la Apple) for automakers, and help customers master the new levels of automation in their cars?
Joins this symposium from August 24th – 26th in Detroit, Michigan, USA.