Tech Day, Detroit – Presentations and Demos

Thursday, August 23, 2018


9:00 a.m.

Check-in and Breakfast

9:15 a.m.

Welcome Speech

Artur Seidel, VP Elektrobit Americas

9:30 a.m.

Market Trends and Challenges

Speaker: Andreas Heim, Executive Vice President, Elektrobit

10:00 a.m.

Scalable and Flexible Software-Platform for High-Performance ECUs

ADAS, Connectivity, and Electrification of vehicles is driving an exponential increase in complexity of ECU Architectures. Newer ECU Architectures need more dynamic and powerful software platforms to fulfil their performance, safety, and security requirements. Adaptive AUTOSAR is fast becoming the Software platform of choice. This presentation will introduce the Adaptive AUTOSAR Architecture and EB’s tresos studio which will serve as development environment for this platform.

Speaker: Dheeraj Sharma, Sr. Software Engineer, Elektrobit

10:30 a.m.

Enabling Fast-to-Market IVI Connected Solutions

The EB cockpit software platform brings together IVI and driving information on multiple displays, enabling the user’s connected lifestyle in the car. Interact with the demo to understand how voice assistants work in the car or how personalization can be introduced to the driving experience. Discover the impact service-oriented architecture has on the in-vehicle user experience.

Speaker: Dan Henderlong, Sr. Software Engineer, Elektrobit

11:00 a.m.

Coffee Break / Demos

11:30 a.m.

Next Generation of IVI Systems: Android Automotive

Over the last years, IVI systems are getting more and more advanced. Interaction between the car’s features, the navigation solutions and the entertainment solutions are getting better. In parallel, Smartphone eco systems have developed rapidly and you can find an App or a service on your smartphone for almost everything.
Android Automotive promised to bring both the automotive and the mobile worlds together. This presentation explains what’s possible with Android Automotive and what kind of options are available.

Speaker: Klaus Lindeman, Manager, HMI, Elektrobit

12:00 p.m.

Lunch / Demos

1:00 p.m.

Fleet Management for Commercial Vehicles

Speaker: Gary Schmidt, VP, Business Solutions, Zonar

1:30 p.m.

Azure in Autonomous Driving

Management of test drive recordings, automatically enriched with any desired data, e.g. with AI-based algorithms.

Speaker: Mitra Sinha, Principal PM, Azure Storage, Microsoft

2:00 p.m.

Overcoming Testing and Validation Challenges for Automated Driving

Speaker: Chris Thibeault, Head of Product Expert Group, Elektrobit

2:30 p.m.

Software Updates Over-the-Air (OTA)

Security updates are delivered over a secure communication channel between the car and the cloud.

Speaker: Alex Much, Chief Expert

3:00 p.m.


Speaker: Dusty Mysen, Sales Director, Argus

3:30 p.m.

Disruptive Trends in Automotive Software Development

Speaker: Daniel Bernal, IVI and Digital Cockpit Platforms Manager, ARM

4:00 p.m.

Closing Remarks

Artur Seidel, VP Elektrobit Americas

4:15 p.m.

Demos / Networking