The human-machine interface (HMI) between driver, passengers, and the in-vehicle infotainment (IVI) system is a key expression of an OEM’s brand. As we move into the software-defined vehicle (SDV) era, customer expectations for comfort, connectivity, and personalization continue to rise.
UX and UI design have become complex challenges for automakers, who must navigate tight timelines, regional variations, and intense global competition.
But with challenge comes opportunity. Tools like Figma, Google’s Automotive Design Compose (ADC), Elektrobit’s Theming Engine, and EB corbos Link streamline development and enable seamless, system-wide UI customization—supporting regional and brand differentiation without rewriting code after initial setup.
In this webinar, Elektrobit’s Frank Uhlig and Bertolt Schmidt explore today’s challenges and demonstrate how OEMs can deliver a consistent, compelling user experience across the entire vehicle lifecycle.
Key topics and takeaways:
- Experience advanced technologies for your IVI, HMI development
- Learn how to leverage proven technologies to create and deploy new variants and various themes in no time
- Discuss contemporary, SDV UX and UI design
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