SHANGHAI, 5 August, 2024 – Elektrobit, the global vendor of embedded and connected software products for the automotive industry, today announced the appointment of Yaocheng (Wilson) Ni as the new General Manager and Chief Revenue Officer for Elektrobit in China.
“As a highly respected vendor of automotive software products and services including the Automotive OS framework of Real-Time Computing (RTC) and High-Performance Computing (HPC) solutions and our Digital Life Experience portfolio, Elektrobit continues to impact the automotive business in China, most recently launching the eagerly anticipated open-source software breakthrough EB corbos Linux for Safety Applications at Auto China in Beijing in April. I am totally focused on the customer and am passionate about building on the company’s vision in helping automakers and suppliers accelerating their transition towards Software-Defined Vehicles while at the same time continuing to deliver our award-winning, flexible and scalable products and solutions in addition to supporting Elektrobit’s on-going investment in local know-how and people development,” said Wilson.
With over 20 years of experience in the automotive industry, Yaocheng (Wilson) Ni served as the Head of Business Development for SKF Automotive Bearings Co., Ltd. in China, where he successfully worked with domestic OEM customers. He also held the position of Sales Director for the Automotive Division at GGB Bearing Technology (China) Co., Ltd., serving automotive customers in the southern region. He most recently served as Director of the Customer Center for the Asia-Pacific region for Continental Automotive Electronics Group, responsible for the entire Asia-Pacific market, including Japan and Korea.
Elektrobit Global Chief Commercial Officer, Christoph Herzig added, “Delivering the value-added customer experience requires customer centricity, passion, expertise, leadership, and a talent for transformation – Wilson is the embodiment of the standard. As Chief Revenue Officer in this highly dynamic region, Wilson will make a substantial impact on the way we do business in China. His proven experience and track record in the automotive industry will be invaluable as we continue to realize our vision for flexible, scalable, safe and secure products and solutions to reflect the evolving needs of our customers, preparing them for the digitalization and AI transformation in the automotive industry.”
About Elektrobit
Elektrobit is an award-winning and visionary global vendor of embedded and connected software products and services for the automotive industry. A leader in automotive software with over 35 years of serving the industry, Elektrobit’s software powers over five billion devices in more than 600 million vehicles and offers flexible, innovative solutions for car infrastructure software, connectivity & security, automated driving and related tools, and user experience. Elektrobit is a wholly-owned, independently-operated subsidiary of Continental.
For more information, visit us at elektrobit.com
Media contacts:
Paul Entwistle / Lena Haussels
Global Public Relations, Elektrobit
Phone: +49 160 3660509
Email: Public.Relations@elektrobit.com
Eva Pang
Sr. Marketing Manager, Elektrobit in China
Tel. +86 21 5043 1951 – 806
Email: Haihong.Pang@elektrobit.com
