Continental and Elektrobit powering next-gen OLED displays

Products: UX Engineering Services
Categories: User Experience


The challenges

Consumer electronics fans have been using OLED (Organic Light Emitting Diodes) devices now for several years.

This technology is currently evolving into the automotive market. A global vehicle manufacturer has planned for a mass production of OLED displays in 2023 with a total order value of around €1 billion. As the market needs are showing a significantly increase in the development demands around the infotainment and display area Continental was looking for a trusted partner with OLED expertise.


  • Required high focus on industrial design and innovation.
  • The integrated OLED display ensures a first-class UX and offers automotive manufacturers an opportunity to differentiate and individualize.


The solution

Elektrobit acts as a partner for Business Area User Experience and provides hardware product development, complementary to Continentals overall strengths.


  • Elektrobit as partner providing one-stop-shop for creating state-of-the-art user experiences.
  • Elektrobit steers the development process of the display system, delivers hardware product development, reducing development costs, efforts and time.
  • Elektrobit supports the OEMs & Tier1 in reducing the overall total cost ownership.
  • Elektrobit enables the OEMs to differentiate their vehicles without the investment and resources required to build them from scratch and maintain over time.

Elektrobit’s added value

  • Elektrobit’s ability to adopt fast to the “market needs”
  • Excellent and long-term relationship towards customers, OEMs and LCD/OLED makers
  • First OLED automotive devices already in series
  • Elektrobit’s 3D real glass “Know-how” and first real glass automotive product already in series
  • Decades of “Knowledge” in developing complex infotainment display products with respect to EMV, mechanics and electronics
  • Elektrobit’s highly motivated, experienced and cross functional product development team


Statement by Michael Kloft, Head of PDC Input Devices & Displays

“The Elektrobit team is offering excellent and broad technical competency in different areas of display technologies“

Software for the automotive industry