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EB Automotive opens Innovation Lab in Silicon Valley

January 5, 2015 

Elektrobit (EB) today announced it is opening a development center in the San Francisco-Bay area to extend and establish the company’s software and systems innovations for in-car connectivity and autonomous driving.

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New development center to spur collaboration among EB, carmakers and tech companies for connected and autonomous driving solutions

LAS VEGAS (CES 2015. North Hall Booth #2107), January 5, 2015 – Elektrobit (EB) today announced it is opening a development center in the San Francisco-Bay area to extend and establish the company’s software and systems innovations for in-car connectivity and autonomous driving.

 “The Silicon Valley has long been an innovation hub. The top technology companies – including many of our partners and customers – are headquartered in or have a strong presence here, and countless technologies and trends are established in the Valley,” said Alexander Kocher, President Automotive Business Segment at EB. “As the pace of automotive innovation continues to increase, it is critical for EB to have an office where it all happens, which will enable us to innovate at an even more rapid pace and better serve our customers.”

Automotive investment in the Silicon Valley has grown dramatically over the past decade, with leading carmakers and automotive technology suppliers all having established facilities in the region.

The EB Automotive Innovation Lab will focus on research and development associated with furthering the company’s software solutions toward connected and autonomous driving. Learning from, collaborating with and contributing to the vibrant and innovative community of technology companies in the Silicon Valley is the next logical step for EB to build the software and systems needed by the automotive industry in the future. To this end, EB will build a team of engineers dedicated to working with emerging technologies and involved in research and pre-development activities with EB customers located in the Silicon Valley. The company will also explore partnerships with local companies with technologies that complement EB’s software offerings.

EB – whose HMI, navigation, driver assistance and electronic control unit software powers more than 75 million vehicles worldwide – expects to open the Automotive Software Innovation Lab Silicon Valley in early 2015.

Elektrobit Corporation (EB)
EB creates advanced technology and turns it into enriching end-user experiences. EB is specialized in demanding embedded software and hardware solutions for wireless and automotive industries. The net sales in 2013 totaled MEUR 199.3 and operating profit was EUR 8.1 million. Elektrobit Corporation is listed on NASDAQ OMX Helsinki. www.elektrobit.com

Elektrobit (EB) – Automotive Software
EB represents one of the most important suppliers of embedded software solutions for the automotive industry. In addition to the development of innovative products, it also specializes in services and consulting for the automotive industry, supplying implementations of serial software solutions for a broad range of AUTOSAR and FlexRay, infotainment, navigation, HMI and driver assistance systems. EB continues to invest in feature integration and development tools so that the in-vehicle devices get to market more quickly and ship in volume sooner. www.automotive.elektrobit.com

Further Information:
Manuela Papadopol
Director, Global Marketing Automotive
Tel. +1 425 686-3100
Email: Manuela.Papadopol@elektrobit.com

Stephannie Depa
Breakaway Communications for EB
Tel. +1 415 358-2485
Mobile. +1 530 864-0136
Email: sdepa@breakawaycom.com

Philipp Hanke
Weber Shandwick for EB
Tel. +49 89 380179-48
Email: phanke@webershandwick.com

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Software for the automotive industry