Bringing the Sony VISION-S cockpit to life

Products: UX Engineering Services
Categories: User Experience


The challenges

With their first electric car concept, Sony wanted to show how mobility could be re-imagined. With emphasis on their technology expertise and creativity, Sony’s concept car would encompass the evolution of safety, comfort, entertainment and adaptability.

Being able to unveil a truly stunning car required a partner with comprehensive automotive expertise who would help realize their vision of seamless and enriching user experience combined with elegant design.

Based on Sony’s specifications, this partner would:

  • Develop the cockpit solution along with software packages and other components.
  • Integrate this cockpit into the car.


The solution

Based on Sony’s vision and requirement for an intuitive and seamless in-car user experience, EB developed a cockpit system that included Sony‘s UX design, infotainment software, and a High-Performance Computer (HPC) for the cockpit domain with fully featured customer-specific software packages. EB also supported the integration of digital mirrors, 3D glass and a door-to-door display panel into the cockpit.

Sony’s design tool of choice for the cluster and HVAC panels was EB GUIDE.


  • EB GUIDE as the tool of choice that fulfils the requirement to design the whole HMI of a car

Elektrobit’s added value

  • A cockpit solution allows to bring digital innovations to the automotive world in a rapid pace while assuring technology and supply chain independency. This is enabled through best-in-breed development and integration expertise, combined with industry-leading products and solutions.


Statement by Izumi Kawanishi, Senior Vice President at Sony Corporation

“Software is key to our vision for the VISION-S, and we brought in experts including Elektrobit to make this vision a reality.
Elektrobit provided its industry-leading software products, plus development and integration expertise. This enabled us to bring a unique and highly intuitive experience in the VISION-S cockpit to come into life.”“

Software for the automotive industry